When the partners of Go Go Golosh decided to rebrand the company in order to target a younger, trendier, and more fashion-forward customer, they needed to come up with a promotional strategy that would dramatically increase the exposure of their brand while ensuring they were capturing the attention of the right demographic.
In order to effectively meet this challenge, we brokered a partnership with the popular taxi service company, UBER, during Mercedes-Benz Fashion Week, and offered an exclusive joint promotional offer, elevating Go Go Golosh’s brand image in front of the target audience. Overall, the activation with UBER was a huge success, helping to promote sales for both companies in addition to cementing Go Go Golosh’s involvement with New York Fashion Week while providing more exposure to style-savvy customers.
Leading up to the first day of Fashion Week, the partnership with UBER was promoted via Go Go Golosh’s social media channels, informing followers to watch out for their “Go Go Gals” around the Lincoln Center where the shows were taking place. During Mercedes-Benz Fashion Week these “Go Go Gals” (wearing the colorful Go Go Goloshes) handed out coupons to fashion show-goers offering an exclusive discount on their UBER ride to or from the shows, as well as an exclusive deal on their purchase of Go Go Goloshes. Additionally, a “street style” photographer was available to snap photos of the stylish attendees with their UBER / Go Go Golosh coupons in hand. These photos would be used in a “Go Go Takes MBFW” album to be posted on Go Go Golosh’s Facebook page.
The UBER activation gave Go Go Golosh an opportunity to reach new customers on a level the brand would not typically have been able to reach on it’s own by pairing up with UBER on an exclusive discount offering focussed around a highlight event in the world of fashion. This helped drive new traffic to Go Go Golosh’s e-commerce site, increase sales and gain new followers on their social pages.